3 Digital Ad Platforms That Don’t Require Big Budgets

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Navigating the world of digital advertising with lean marketing budget is a daunting task. Perhaps you’ve heard of programmatic advertising but got confused by the technicalities or turned off by the minimum budget requirement from media agencies.

The good news is that there are highly effective digital ad platforms that are small business-friendly too! In fact, you can start your ad campaign with as little as $10/day charged to your credit card.

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3 Content Marketing Strategies Media Brands Can Learn From Magazines

Originally published on International News Media Association

Content marketing has become an increasingly significant component in the digital marketing mix. In a highly digitised world, marketers are confronted with the task of marketing to a Millennial demographic with unprecedented appetite for content consumption in a fragmented media environment.

Continue reading “3 Content Marketing Strategies Media Brands Can Learn From Magazines”