Decoding the Millennial Woman

Originally published on SPH Magazines Blog

Google “millennials” and you’ll find no dearth of literature on this topic. Millennials are a generation that people love to hate. Typically written off as a narcissistic, selfie-loving and entitled generation that overshares on social media, millennials (born between 1980- 1995) are now coming of age and will soon represent the largest demographic of working adults, making them the masters of household purse-strings worldwide (ca ching), as such, given the consumerist society we live in, must now be taken seriously.

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